IMA Insurance
Microapps and risk management through CRM
IMA Insurance went beyond the boundaries of a classic CRM with custom microapps for risk management, contracts and automated payments.
Context
IMA Insurance operates in an environment of increased demands on contracts, payments and risk management. The needs went beyond a simple CRM sales force.
The problem
Risk, contract and payment management required tools tailored to the company's operation. The data existed, but did not really support decision making.
The intervention
In Argonstack CRM microapps were developed specifically for risk management, contract management and automated payment flows. CRM was transformed into an operational platform.
The microapps extend the functionality of CRM to cover specialized needs by domain, without changing the platform.
The result
The company gained a clear picture of risk and control in real time. Decisions became faster and more data-driven.
What has changed in operation
CRM acted as an operational management tool rather than a simple logging system.
See how Argonstack CRM can be extended with custom microapps for your needs.
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