IMA Insurance
Custom microapps and risk management inside the CRM
IMA Insurance extended Argonstack CRM with custom microapps for risk management, policy management and payment workflows, turning it from a system of record into a broader operational tool.
Context
IMA Insurance operates in an environment with demanding requirements around policies, payments and risk management. Its needs went beyond a standard sales CRM.
The problem
Managing risk, policies and payments required tools tailored to how the company works. The data existed, but it was not organized in a way that meaningfully supported decision-making.
The intervention
Domain-specific custom microapps for risk management, policy management and payment workflows were built on top of the Argonstack CRM core, within the same environment.
The microapps extend the CRM so that it covers specialized, domain-specific needs, without changing platforms.
The result
The company gained a unified view of risk, policies and payments inside the CRM, with structured data that supports decision-making.
What has changed in operation
The CRM evolved from a system of record into a broader, extensible operational tool that can be expanded with new microapps as needs evolve.
See how Argonstack CRM can be extended with custom microapps for your own needs.
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